Are you a food blogger, vlogger, content writer, or do you just love food? This week, I thought I’d share seven delicious ways you can write about food.
1. Keep it short.
I cannot stress this enough. Sometimes – actually most times – we just want to get to the recipe and how you made the meal. It’s not necessary to write a block of text about the inspiration of the meal, how long it took you to get the ingredients, or the many reasons why you think we should try it. We really just want to know what it’s called and how you made it. Keep it short and simple, get to the recipe, please!
2. Add a fun fact.
“Did you know that this meal is eaten by Icelanders on Christmas day?” That’s a good way to get attention and motivate people to actually try out the recipe. There’s something thrilling about cooking and eating exotic meals, and adding fun facts are a perfect way to get people to go beyond liking your post, and actually going into the kitchen.
3. Use catchphrases.
‘Easy to cook’, ‘Simple ingredients’, ‘Beginners’ tips’, ‘From scratch’, ‘Healthy meal’, ‘Fifteen minutes prep time’, ‘Healthy comfort food’.
Words like this pop out and encourage the reader to hang on for a little while longer. Who doesn’t want to learn to cook dinner in fifteen minutes, or how to make healthy comfort food? There is an abundance of information floating in the cloud, if you’re going to grab the attention of inundated readers, you’ll need the help of a few phrases.
4. Use an irresistible picture.
This is super important. Beautiful writing is great, but if you match it up with an unflattering picture, you immediately cause the reader to doubt the authenticity of what you’re saying. With food writing, the words are just as important as the picture. Use a great picture, always.
Read more here.